Intoxicating driving fun, ground-breaking efficiency, uncompromising quality and an unmistakable personality have provided the building blocks for the global success of the MINI brand.
The one-off premium small car maker is also enjoying increasing popularity in the Chinese market among contemporary, trend-conscious and highly demanding target groups. The diversity of the brand’s model range also helps to enhance its appeal, and the complete MINI family – now comprising six models – is on display at the Auto China 2012 international car show taking place in Beijing from 27 April to 2 May 2012.
Auto China 2012 is also the venue for the world premiere of the MINI Clubman Hyde Park. Like the three other takes on the MINI character celebrating their Asian premieres at the Auto China show, this design model vividly showcases the hallmark attributes and values of the MINI brand.
The wave of MINI success initiated by the MINI, MINI Clubman and MINI Convertible has also gained fresh momentum in China with the introduction of the brand’s first five-door model, the MINI Countryman. And now the two newcomers to the model range, the MINI Coupé and MINI Roadster, have stepped up as powerful drivers of further growth. The two-seater pair create even greater scope for customers to experience the hallmark MINI style and unsurpassed driving fun of the brand’s cars in their own individual way.